Mlm4wghhghhhd

« Home | Bad Credit Loans - Offset the Hurdle in Borrowing ... » | Car Finance - Spoiled For Choice? » | IRS Levy - Bank Account » | Home Business Ideas You Can Use To Start Your Own ... » | Maximize The Profit Of Your Retail Customer » | Your MLM Dream of Profit put into True Perspective » | Selling Is Like Buying A Bathing Suit » | Cash Management Account » | Anyone Can Build a Massive MLM Team in 93 Days Wit... » | Static Sites And SEO Are Dead: Please Make A Note ... » 

Tuesday, October 28, 2008

Attract the Clients You Want - Know Your Target Market

Defining and understanding one's target market is critical to a successful business. There is plenty of information out there on this topic, yet with this wealth of information, how many businesses fail to do the required work?

Identifying and knowing a target market-inside and out-requires us to look at ourselves, at our company, and look into whom we serve and why. Too many companies have a general idea. Some have no idea at all.

The key is to get specific.

Stating a target as "anybody who needs my product" won't cut it. Defining your target as "people in the medical field" won't help much either. Trying to be everything to everyone isn't going to get you the sales you want.

If you want more customers, you have to know whom you are selling to. And you should know as much about them as you can.

The more you know, the better you can target the group, speak their language, and give them what they want. If you speak to them specifically, create desire, and offer something they need or want, you will gain clients.

Speak to everyone, and you're likely to get no one.

4 steps to defining your target market . . .

1. Identify your target: know whom you are selling to or serving

Let's say you own a high-end ladies' clothing boutique. You sell products to women, but identifying your target as "all women" is much too vague because most of your inventory is designed for a younger crowd. Look closely at your clientele, and you may find most of your patrons are between 24 and 35. Look even closer, and you may uncover a majority of your clients are young professionals who make over $60,000 a year.

2. Understand your target: get specific

Now that you've identified your target, it's time to roll up your sleeves and brainstorm. Make a list of questions you'd like to know about your target, then answer the questions to the best of your ability. You want to define their lifestyle, hobbies, profession, anything you can that will help you speak to their needs and wants.

Ask questions. Where do they shop, dine, drink? What do they read? Did they graduate from college, have a bachelor or master's? Are they active in their community? Do they bike on weekends, or do they spend time with family? Don't limit yourself. Keep asking questions until you feel you know these people.

The more specific you are, the better you will be able to speak to your target market.
3. Know what your target wants

Once you know whom you are talking to, you need to understand exactly what they want. Don't assume your target knows what service you offer or product(s) you sell.

How do you know what your target wants? It's simple: ask them. Send out a survey, interview current clients, or post questions on your blog.

Once you know what they want, not what you think they want, then give it to them. Create services and products to meet their needs. If you can figure out what your target really wants, you'll attract all the clients you want. You will tap into that sweet spot that will keep them coming back for more.

4. Research your competition

You aren't the only company trying to attract your target market. Researching your competition will help you discover what methods the competition is using to attract this group. Study the competition's website, research their keywords, subscribe to their ezines, and study their advertisements and sales copy.

Discover simple marketing strategies that will increase your sales and boost your business. My bimonthly ezine, Your Business Marketing Solution, is packed with small business marketing tips. indian market Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

Stock News
Home
Credit Card Insurance
Earnings Growth Rate
World Stock Markets
Retained Earnings Definition
Loan Shark

Posted by cmgrboncopyprodwrd94282 | 9:04 AM | E-mail this post

E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

Add a comment

Name:

Website:

Comment:

 


Feb 26, 2008 Feb 27, 2008 Feb 28, 2008 Feb 29, 2008 Mar 1, 2008 Mar 2, 2008 Mar 3, 2008 Mar 4, 2008 Mar 5, 2008 Mar 6, 2008 Mar 7, 2008 Mar 8, 2008 Mar 10, 2008 Mar 11, 2008 Oct 24, 2008 Oct 25, 2008 Oct 26, 2008 Oct 27, 2008 Oct 28, 2008 Oct 29, 2008 Oct 31, 2008 Nov 16, 2008 Nov 18, 2008 Nov 20, 2008


Powered by Blogger Templates